Do The Web Write, courtesy of Self Counsel Press out of Canada has published a great easy to read book on how to add and market your content on any type of website, blog, or corporate website. I wish I have known of this book before the launching of TheProsperMagazine.com. No need for a pity party, I have it now and I’m using the tips inside of it to help build traffic to this site as well as capturing any leads.

The book was written by Dan Furman who is an entrepreneur and website conversion expert. He runs a successful copywriting and marketing consulting company and is kind enough to share his insight with us in this book.

He are my thoughts about the book:

Pro’s

It’s very easy read.

Provides actual examples of recommend web pages so we could have something to model our pages after.

Gives great tips and suggestions based off his own personal assessment. Gives an suggestion of how long an article should be, he says a good minimum is 250 words but allow 350-500 to be our sweet spot. The longer the article the lower attraction to capturing an audience, however your loyal reader may want to read a long article, so it’s up to us.

The book covers the basics and conveys it in a way for a person that doesn’t know anything can gain understanding, but at the same time SEO expert can learn something as well.

Con’s

Mainly for service type of businesses, though other will benefit too.

No in depth content on using social media such as facebook, twitter, stumbleupon etc., to build traffic

Other than those two point this book was really good and helped me build traffic for this site.

Overall, great book to buy. Just click the link to below to pick up your copy.

Suggested Reading:

Do the Web Write

Dan Furman. Self Counsel Press 2009, Paperback, 180 pages, $11.98

Below is a list of seven books on leadership from a Christian perspective. The book “Lead like Jesus” is on my wishlist on Amazon.com.

Jesus on Leadership

Calvin Miller (Foreword). Tyndale House Publishers, Inc. 1998, Paperback, 272 pages, $7.85

Spiritual Leadership

J.Oswald Sanders. Moody Publishers 2007, Paperback, 208 pages, $7.82

Christianity needs powerful voices in today’s world, voices from strong leaders guided by God and devoted to Christ. Spiritual Leadership will encourage you to place your talents and powers at His disposal so you can become a leader used for His glory.

Lead Like Jesus

Ken Blanchard. Thomas Nelson 2008, Paperback, 272 pages, $5.99

With simple yet profound principles from the life of Jesus and dozens of stories and leadership examples from his life experiences, veteran author, speaker and leadership expert Ken Blanchard guides readers through the process of discovering how to lead like Jesus. He describes it as the process of aligning two internal domains-the heart and the head-and two external domains-the hands and the habits. These four dimensions of leadership form the outline for this very practical and transformational book.

Be a Leader for God’s Sake

Bruce E. Winston. School of Global Leadership & Entrepreneurship 2002, Paperback, 192 pages, $17.99

Bruce E. Winston, Ph.D., School of Global Leadership & Entrepreneurship (2002)
This is a rediscovery of Jesus’ principles of leadership through a study of the Sermon on the Mount showing the values-base of leadership as presented in the Beatitudes and the application to today’s organizations. Winston also develops the biblical base for leadership as he takes the reader through the Fruit of the Spirit as presented in Galatians 5. Finally he presents a working profile of a leader as he analyzes the Romans 12 motivational/spiritual gifts.

Servant Leader

Ken Blanchard. Thomas Nelson 2003, Hardcover, 128 pages, $5.25

Best-selling author of The One-Minute Manager, Ken Blanchard, along with Phil Hodges, reveals the meaning of servant leadership modeled after Jesus Christ. Based on Blanchard’s and Hodges’ Faith Walk seminars, business leaders come to realize that teams are more powerful than the sum of the individuals and to recognize their people as appreciating assets.

Servant Leader summarizes the Four Dimensions of Leadership:
# the head (leadership assumptions and methods)
# the hands (application and leadership behavior)
# the heart (edging God out)
# the habits (solitude, prayer, study of scripture, unconditional love, etc.)

The Leadership Wisdom of Jesus

Charles C Manz PH.D.. Berrett-Koehler Publishers 2005, Paperback, 190 pages, $4.77

The idea that a happy workforce is an effective one isn’t new. However, organizational consultant Manz (Business Without Bosses, Wiley, 1993) brings a fresh approach to the concept, showing how the deeper vision of the gospels can teach business leaders to emphasize commitment over a bottom-line agenda by recognizing the value and contribution of every individual. Applying lessons from Jesus’ parables to the corporation, Manz illustrates the effectiveness of “mustard-seed power”: that truthfulness, humility, compassion, forgiveness, and love are the farthest-reaching approaches a leader can use to inspire others to contribute their best work efforts. Written for a broad audience, this is suitable for both public and corporate libraries.

Leadership Lessons of Jesus

Bob Briner. B&H Books 2008, Hardcover, 240 pages, $7.79

The business world is rife today with books about leadership styles (e.g., Covey’s Seven Habits of Highly Effective People). In their book, Briner and Pritchard hold up the example of Jesus as a leader worth emulating by modern leaders. The book is composed of 51 short reflections on verses of the Gospel of Mark that demonstrate the principles of Jesus’s style of leadership. Each chapter opens with a long passage from Mark and then focuses on one key verse from that longer passage. The remainder of each chapter is a mini-devotion on the particular leadership quality illustrated by each passage. For example, Briner and Pritchard narrate the story of Billy Graham and the temptations he has faced as a great modern leader as an illustration of Mark’s story of the temptation of Jesus by Satan. Some of the other principles of leadership that emerge from this book include the ability to delegate, the practice of strategic withdrawal and the practice of loyalty and honesty. Because of its choppy style and its vignette-like structure, the book ultimately lacks any coherent vision of leadership style.