Corporate Identity & Branding

What do current and prospective clients think of your firm when they look at your business card, your brochure, or your website? Does it make them want to do business with you?

Your company’s identity and brand are critical in communicating and connecting with current and potential customers.

Prospers Corporate Identity & Branding services focus on establishing identities and brands that support our clients’ long term objectives.

Prosper’s process for achieving this includes:

Analyzing your company’s products and services and current/desired market position
Defining what your company’s brand should stand for
Assessing your target market, and what decision-making factors, goals and values shape customers in this market

From this analysis, Prosper crafts an identity and brand positioning statement that explains the ideal manner in which customers and other constituents should view the company. We then create the core deliverables that convey this positioning to constituents. These deliverables may include one or more of the following:

Business stationary (business cards, letterhead, envelopes)
Business or product/service names
Website designs

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