Categorized | running a bizz

Is Marketing In the Bible?

This article really intrigued me. I discovered it on Church Marketing Sucks‘ website. A site that I follow to keep me up to date on marketing strategies for churches for my freelance company. Send me an email if your church or business needs help with marketing Pedro.

For all of the wisdom in the book of Proverbs, the word “marketing” is not found. Furthermore, a key word search through 18 different Bible translations returns just one finding with the word “marketing.” In The Message version, 2 Corinthians 10:4 says, “The tools of our trade aren’t for marketing or manipulation, but they are for demolishing that entire massively corrupt culture.” While I am not going to insert or extract a certain theology from this one verse (not to mention one translation), it does make for some interesting arguments, especially given its context.

The bigger picture here is the word “marketing” and how it relates to today, given its non-existence in word-form (at least how we understand it now) centuries ago.

Ray L. Edwards does an interesting job attempting to argue 5 adcopy principles pulled right from the pages of the Bible. David T. Pope does an even better job at convincing people why churches should not be marketing themselves.

Arguments on both sides of the coin exist everywhere. Obviously, the issue of marketing the church is a hot one.

Perhaps for a moment you could take off your hat on either side of the conversation and face the reality that people need to be reached. There are people right now in your community that don’t know God. There are children without fathers, families without hope. How are you reaching them? How do they know your church exists, and what it exists for?

If you’re against creating a brochure or postcard, how about just walking the streets, talking to people? How about doing an event in the park? How about actually going to the people instead of waiting for them to come to you? The Bible has plenty to say about that.

And if you do decide to create some marketing materials, please don’t create stuff that sucks.

Originally Posted: Is Marketing in the Bible? By Brad Abare. Please leave your thoughts.

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This post was written by:

- who has written 16 posts on The Prosper Magazine an Online Community of Christian Entrepreneurs.

The founder of TheProsperMagazine.com, and Co-Founder of The coIN Loft, a Co-Working space in Wilmington, Delaware.

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5 Responses to “Is Marketing In the Bible?”

  1. Arvell Craig says:

    Hey Pedro,

    I appreciate your perspective here. I haven’t read the original article but your take on it seem very well balanced. Thanks for sharing!

  2. Pedro Moore says:

    Hey Arvell, I didn’t write this article but it is an interesting perspective. The site does have some great content on marketing for churches as well.

  3. CoolHappyGuy says:

    “Marketing” isn’t in the Bible because the term was coined in the 20th century. For that matter, the terms “communication” isn’t in the Bible either even though Bible folk did engage in it. You’re getting on shaky ground when you try to demonize anything in this manner. Furthermore, don’t judge an industry based on some bad practices. Yes, there are some really bad marketers out there but our marketplace would not function well without marketing.

    So, having said this, did “marketing” as a concept or practice exist in Bible ministry? Yes! Wikipedia: “The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions” Successful marketing puts the needs of the consumer ahead of the needs of the organization. Isn’t this what Philippians 2:3-4 is all about? What are the needs of humanity? Primarily mankind needs redemption and fellowship with the Lord our God. How do we achieve this with our limited resources? Marketing MUST be a component if, given our limitations, we are going to successfully carry out the great commission.

    (Incidentally, the suggestion of visiting someone personally as opposed to creating a brochure does NOT mean that you have disengaged yourself from the marketing process. You have only changed the promotional channel. In that sense it is no different than having your insurance sold through an agent as opposed to buying it online.)

    If the message of a given church is not reaching the community, don’t blame the marketing discipline. If anything this highlights the need for the ministry to reassess its marketing strategy (hopefully, it has one) and modify it accordingly in order to better fulfill the great commission.

  4. Stephanie says:

    I think first the definition of marketing must be considered. Then the intent or purpose of marketing in the church must be discussed as well.

    You can even go further to decide if the reference to marketing is connected to propserity in the church… Overall, a very specific topic, which requires much thought and careful attention.

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  1. […] do you think? I discover this article on Church Marketing Sucks and re-republished it on my site. Is Marketing in the Bible? | The Prosper Magazine | Prepare to Succeed in Life and Business Regards, Pedro moore Founder, TheProsperMagazine.com, Christian Entrepreneur Reply […]


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